We are neither and both.

If anything, we are a "whotailer."

A company that sells to anyone........at low wholesale prices...

....BUT...we are much more than that....

We are a NEW breed...

We call ourselves an Intersupplier (a term our Founder started).

No one can have lower prices than a supplier that is strictly an Internet supplier (aka Intersupplier).

Consider this....:

Our advertising budget is trimmed by 3-5% (average retailer advertising budget).

Our salespeople's budget is cut by 3-15% (average salesperson = retail and wholesale).

Our phone costs are virtually nothing.

Our yellow page ads don't exist.

Our storefront overhead is very low.

Our staff can efficiently work at a consistent pace, instead of feast or famine.

No holiday sales to deal with as our prices are lowest already.

No catalog to print. Imagine having to print OUR catalog? It would take many thousands of 8 1/2" x 11" pages!

We can sell for LESS because our overhead is far less than either a wholesaler or retailer.